Management Strategy
MISSION
Contributing to citizens’ lives and community development by creating a sustainable urban ecosystem.
VISION
A citizen-focused public corporation leading Busan’s sustainable development
Core Values
Sustainable Urban Spaces
Socially Responsible Management as a Citizen-Focused Corporation
Citizen-Centered Housing Welfare
A Culture of Cooperation and Communication
Strategic Goals
“Building a foundation for enhanced urban competitiveness” to transform residential environments
“Building an urban economic ecosystem” for job creation and housing stability
“Enhancing sustainable management systems” to secure growth engines
“Strengthening citizen-centered ESG management” to create environmental and social value
Strategic Tasks
- Supplying customized housing for citizens
- Innovating housing services for citizens
- Developing citizen-focused urban infrastructure
- Creating future-oriented industrial complexes
- Developing an aviation–maritime complex city
- Building a smart urban environment
- Reinforcing the foundation for sustainable management
- Innovating organization and workforce
- Advancing risk management
- Creating a carbon-neutral, eco-friendly city
- Realizing citizen-centered social responsibility management
- Strengthening a transparent and fair management system